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WorkConcept Demonstration

Hospitality website and marketing journey

A website, enquiry and follow-up journey for a hospitality venue, designed to turn interest into bookings and first visits into return visits.

This is a concept demonstration: an illustration of how Riftmade would approach this kind of challenge. It does not describe work delivered for a named client.

THE CHALLENGE

The website looks dated and is hard to update. Event and group enquiries arrive through several channels and are answered when someone finds time. Past guests are rarely contacted again.

THE PROPOSED APPROACH

A fast, clear website the team can edit themselves, with one enquiry route that stores every request, prompts timely follow-up and, with permission, keeps guests informed about relevant offers and events.

How the workflow connects

  1. STEP 01Website
  2. STEP 02Enquiry
  3. STEP 03Reservation follow-up
  4. STEP 04Targeted marketing

WHAT THIS WOULD INCLUDE

  • Messaging and site structure
  • Editable website with managed content
  • Central enquiry inbox with status tracking
  • Follow-up templates and reminders
  • Permission-based guest marketing setup

SOLUTION AREAS INVOLVED

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